Social media

Social media or social networks are a relatively new form of interaction between society, and also a powerful digital marketing tool. In fact, together with the website, social networks are the most used online communication resource by companies in Spain.

The main objective of social media marketing is to build or improve the image of our brand by increasing visibility, to generate trust by being close and to persuade users to motivate them to buy our product or service.

Of course, this does not happen overnight, but requires careful planning and strategy.

Within a social media marketing campaign, the main element is to create communication pieces and promotions and deliver them to potential customers.

These platforms are ideal for being bold, innovative and original.

Whether you need us to manage your social media or you want us to design a strategic plan and set goals for your business, RoCX can help you.

 

We are experts in social media and community management and in creating strategic planning for your corporate profiles.

Enthusiasm_

We put passion and desire in everything we do.

SOCIAL MEDIA AND THEIR POSSIBILITIES IN DIGITAL MARKETING

With the speed that the internet has brought to society, new social networks are emerging all the time, with interesting features and potential benefits for corporate communication.

 

These are some of the most used social networks in digital marketing today:

Facebook_

It is the most used social network in the world, and the one with the highest penetration in Spain. In addition, its advertising tool is very complete and effective, especially at B2C level.

Instagram_

Growing strongly in recent years, especially following its purchase by Facebook, Instagram is a very visual social network ideal for interaction with your followers, which increases engagement, strength and duration of the relationship with your followers and, therefore, their loyalty to your brand.

Twitter_

Although it has lost popularity in recent years, Twitter continues to be a very viral social network, capable of taking your content to all parts of the world in a very short time. In addition, its Twitter Ads tool allows you to segment targets and is highly customisable.

Youtube_

This is the world's largest video platform, and is of great help in promoting audiovisual content.

Linkedin_

Born as a platform focused on job search, LinkedIn has become in a few years the ideal social network for B2B, or business- to-business, marketing.

And there are many more, such as Snapchat, Foursquare, Flickr, Tuenti, Google+, etc., which are emerging and becoming fashionable among the public or, on the contrary, falling into disuse and ceasing to be useful for brand advertising.